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Author Gye, Lisa
Source Directory of Open Access Journals (DOAJ)
Content type Text
Publisher Open Humanities Press
File Format HTM / HTML
Date Created 2009-12-08
Copyright Year ©2009
Language English
Subject Domain (in LCC) T1-995 ♦ P87-96
Subject Keyword Linguistics ♦ Australian film ♦ Film marketing ♦ Mass media ♦ Language and Literature ♦ Philology ♦ Technology ♦ Appropriation ♦ Communication ♦ Remix
Abstract Try to imagine Wolf Creek with an Australia style marketing and tourism campaign. The John Jarratt action figure. Milk cartons proclaiming The Thrill Is In The Hunt. Such an imagining invites us to ponder the capacity of a ‘national cinema’ to reflect or refract ‘national identity’. It allows us to ask whether the idea of a ‘national cinema’ is relevant (or in fact ever was) in a world where the rapid and global circulation of images ensures that we are never able to control or distil them into any kind of meaningful semiotic assemblage for very long. In such a world, is national identity anything more than a marketing strategy? These ideas are explored in this article by way of the reflexive remix in order to examine, more broadly, the functioning of reflexive remix as a mode of critical discourse. Can reflexive remix perform criticism, an applied grammatological critique? Drawing on and remixing the writings of Greg Ulmer, Jacques Derrida and Marshall McLuhan, the author argues for a positive response to such questions.
ISSN 14491443
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2009-12-01
e-ISSN 14491443
Journal Fibreculture Journal
Issue Number 15


Source: Directory of Open Access Journals (DOAJ)