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Author Amant, Kirk St. ♦ Getto, Guiseppe
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract Extending digital products and services to global markets requires a communication design approach that considers the needs of international (e.g. non-U.S.) users. The challenge becomes developing an approach that works effectively. The concept of personas, as applied in user experience design (UX), can offer an effective solution to this situation. This article examines how this idea of personas can expand communication design practices to include users form other cultures.
Description Affiliation: East Carolina University (Getto, Guiseppe; Amant, Kirk St.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2013-01-01
Publisher Place New York
Journal Communication Design Quarterly Review (CDQR)
Volume Number 3
Issue Number 1
Page Count 23
Starting Page 24
Ending Page 46

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Source: ACM Digital Library