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Author St. Amant, Kirk
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract Culture can be difficult to define, yet it is central to almost everything humans do. Culture shapes how individuals view the world -- what they consider right and wrong or appropriate and inappropriate -- and often provides the lens through which they perceive communication and create messages (Sardi & Flammia, 2011; Varner & Beamer, 2015). As such, culture can be one of the most important aspects communication designers need to consider when developing materials for an audience -- any audience. When extended to broader intercultural or international contexts, the need to understand how culture affects expectations and perceptions becomes even more acute. For this reason, the more communication designers know about researching, considering, and addressing cultural communication expectations, the more effectively they can develop materials that meet the information seeking and usage needs of a greater global audience.
Description Affiliation: East Carolina University (St. Amant, Kirk)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2013-01-01
Publisher Place New York
Journal Communication Design Quarterly Review (CDQR)
Volume Number 4
Issue Number 1
Page Count 17
Starting Page 6
Ending Page 22


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Source: ACM Digital Library