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Author Uchoa, A.P. ♦ Esteves, M.G.P. ♦ de Souza, J.M.
Source IEEE Xplore Digital Library
Content type Text
Publisher Institute of Electrical and Electronics Engineers, Inc. (IEEE)
File Format PDF
Copyright Year ©2013
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Collaboration ♦ Organizations ♦ Communities ♦ Blogs ♦ Media ♦ Internet ♦ Social network services ♦ crowdware ♦ public engagement ♦ mass collaboration ♦ marketing mix ♦ crowdsourcing ♦ citizen science
Abstract Citizen Science projects are characterized by mass collaboration of ordinary citizens with scientific research. The advent of new crowdware technologies and the ease of access made possible by the Internet are reshaping the way people and scientific organizations work together. However, the particular nature of this form of collaboration requires a tailored approach that increases the chances of all involved parties meet their expectations and achieve their goals. We propose a conceptual framework to help Citizen Science enterprises in conceiving their crowdsourcing strategy and designing their collaboration systems. It departs from basic principles of traditional marketing models and incorporates the specific requirements of this increasingly popular but also complex form of web-based collaborative work.
Description Author affiliation: Grad. Sch. of Eng., Fed. Univ. of Rio de Janeiro, Rio de Janeiro, Brazil (Uchoa, A.P.; Esteves, M.G.P.; de Souza, J.M.)
ISBN 9781467360845
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research ♦ Reading
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2013-06-27
Publisher Place Canada
Rights Holder Institute of Electrical and Electronics Engineers, Inc. (IEEE)
e-ISBN 9781467360852
Size (in Bytes) 312.53 kB
Page Count 6
Starting Page 61
Ending Page 66


Source: IEEE Xplore Digital Library