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Author Lopez-Nores, M. ♦ Pazos-Arias, J.J. ♦ Garcia-Duque, J. ♦ Blanco-Fernandez, Y. ♦ Gil-Solla, A.
Source IEEE Xplore Digital Library
Content type Text
Publisher Institute of Electrical and Electronics Engineers, Inc. (IEEE)
File Format PDF
Copyright Year ©2007
Language English
Subject Domain (in DDC) Natural sciences & mathematics ♦ Physics ♦ Electricity & electronics
Subject Keyword Advertising ♦ MPEG 4 Standard ♦ Digital TV ♦ Layout ♦ Telematics ♦ TV broadcasting ♦ Auditory displays ♦ Watches ♦ Semantic Web ♦ Multimedia systems
Abstract We present the proof-of-concept of a personalized advertising system for interactive digital TV. The system integrates advertisements with the action on screen, furnishing a pleasant experience for the viewers. It also increases the revenues for broadcasters and content creators, enabling better targeting than the current advertising practices.
Description Author affiliation: Dept. of Telematics Eng., Vigo Univ. (Lopez-Nores, M.; Pazos-Arias, J.J.; Garcia-Duque, J.; Blanco-Fernandez, Y.; Gil-Solla, A.)
ISBN 1424407621
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research ♦ Reading
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2007-01-10
Publisher Place USA
Rights Holder Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Size (in Bytes) 434.68 kB
Page Count 2
Starting Page 1
Ending Page 2


Source: IEEE Xplore Digital Library