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Author Artjukhova, T.Z.
Source IEEE Xplore Digital Library
Content type Text
Publisher Institute of Electrical and Electronics Engineers, Inc. (IEEE)
File Format PDF
Copyright Year ©2004
Language English
Subject Domain (in DDC) Technology
Subject Keyword Business ♦ Marketing management ♦ Marketing and sales ♦ Instruments ♦ Decision making ♦ Psychology ♦ Sociology ♦ Educational institutions ♦ Books ♦ Globalization
Abstract In this paper, the main causes of interrelations' marketing development are considered. Also, the evolution of the given marketing direction and its role in the development of modern business are analyzed.
Description Author affiliation: Tomsk Polytech. Univ., Russia (Artjukhova, T.Z.)
ISBN 0780383834
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research ♦ Reading
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2004-06-26
Publisher Place Russia
Rights Holder Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Size (in Bytes) 402.79 kB
Page Count 2
Starting Page 188
Ending Page 189


Source: IEEE Xplore Digital Library