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Author Yun Jiang ♦ Gille, L.
Sponsorship IEEE Comput. Soc. ♦ South China Univ. of Technol
Source IEEE Xplore Digital Library
Content type Text
Publisher Institute of Electrical and Electronics Engineers, Inc. (IEEE)
File Format PDF
Copyright Year ©2006
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Technological innovation ♦ Multimedia systems ♦ convergence ♦ Mobile TV ♦ value chain ♦ Multimedia communication ♦ Convergence ♦ Digital multimedia broadcasting ♦ TV broadcasting ♦ Web and internet services ♦ Communication industry ♦ Telecommunication services ♦ mobile multimedia services
Abstract ICT innovations, while driving technological advances, also create new services and new value chain structures. The nascent mobile multimedia services exhibit distinct attributes from conventional telecom, broadcast and Internet services. While traditional two-dimensional approach for value chain analysis serves less inadequate for the complex value system structures of converged mobile multimedia service. This paper thus, proposes a three dimensional layered approach for analyzing value chain re-organization cross ICT industries under convergent market context. The case of mobile TV is studied as a representative application of converged mobile multimedia services, by applying this approach to diagnose its value system composition in functional, industry and application dimensions
Description Author affiliation: STMicroelectronics, Shanghai (Yun Jiang)
ISBN 0769527515
Educational Role Student ♦ Teacher
Age Range above 22 year
Educational Use Research ♦ Reading
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2006-12-12
Publisher Place China
Rights Holder Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Size (in Bytes) 327.38 kB
Page Count 6
Starting Page 58
Ending Page 63


Source: IEEE Xplore Digital Library