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Author Biradar, Nirmala ♦ Tadasad, P. G.
Source Inflibnet's Institutional Repository
Content type Text
Publisher INFLIBNET Centre
File Format PDF
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science ♦ Library & information sciences
Subject Keyword Scintometric Analysis ♦ Content Analysis
Abstract Indian Journal of Marketing is one of the premier and reputed peer reviewed monthly journal of Marketing. The journal was first published in the year 1968 and it has completed 46 years of its publication. This paper presents scintometric analyses of Indian Journal of Marketing during 2005-2014.The analysis covers various parameters like growth pattern, authorship patterns, citation-wise distribution of research papers, etc.
ISBN 9789381232057
Education Level UG and PG
Learning Resource Type Article