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Author Bhat, M. Ishwara
Source Inflibnet's Institutional Repository
Content type Text
Publisher INFLIBNET Centre
File Format PDF
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science ♦ Library & information sciences
Subject Keyword Electronic Resources ♦ Library Marketing ♦ Information Literacy ♦ Web 2.0 ♦ Library 2.0
Abstract There is a large quantity of subscribed e-resources in our libraries and they contain quality information, though expensive. In spite of advantages in terms of access and search capabilities, they are underused. Systematic plan has to be in place for their promotion of use. While a good ICT infrastructure is a prerequisite, it alone will not do. Proactive strategies are required and these need to be adopted imaginatively. Access to e-resources need to be made easier for both on campus and off campus users. As a priority, active users need to be identified and they need to be converted to heavy users of eresources. Secondly, non users be converted to active users Various methods have to be tried in order to grab the attention of the users towards the e-resources. User training will increase the confidence level of the users. Traditional awareness methods include : Personal visits, user training, brochures, posters and displays. Newer technologies from the Web 2.0 such as RSS alert service, Blogs, Wikis and Facebook make the interaction with the library not only interesting but also add more value. Finally, the effectiveness of various promotional strategies need to be measured by monitoring the usage and user feedback.
ISBN 9788190207980
Education Level UG and PG
Learning Resource Type Article