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Author Liu, Zhengjie ♦ Boretos, George ♦ Spillers, Frank ♦ Asimakopoulos, Stavros
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Abstract As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.
Description Affiliation: Dalian Maritime University, Dalian, P.R. China (Liu, Zhengjie) || Global Forecasting Solutions, London, UK (Boretos, George) || Experience Dynamics, Portland, USA (Spillers, Frank) || Lancaster University Management School, Lancaster, UK (Asimakopoulos, Stavros)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2007-07-01
Publisher Place New York
Journal ACM SIGMOBILE Mobile Computing and Communications Review (MOCO)
Volume Number 17
Issue Number 3
Page Count 2
Starting Page 3
Ending Page 4


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Source: ACM Digital Library