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Author Zhao, Yuezhi
Source Hyper Articles en Ligne (HAL)
Content type Text
Publisher Media Theory
File Format PDF
Language English
Subject Keyword Edward S Herman ♦ Manufacturing Consent ♦ Propaganda Model ♦ China ♦ Chinese Communication Studies ♦ Media theory ♦ shs ♦ Humanities and Social Sciences/Library and information sciences
Abstract Boosted by a Chinese translation of Manufacturing Consent in 2011, "manufacturing consent" and "propaganda model" have become fairly well-known terms in the Chinese communication studies field. Actual understandings and invocations of these ideas, however, are complex and multifaceted. Graduate students tend to have a superficial understanding of these ideas without a grasp of Herman and Chomsky"s broader critique of the political economy of global communication. State propaganda officials and communication strategists tend to accept these concepts for their demystification of the US media system on the one hand, and use Manufacturing Consent as a "how to" guide to enhance the effectiveness of Chinese official communication on the other. While there are also examples of more substantive expositions of Herman and Chomsky"s ideas on their own terms, a strong liberal perspective continues to take the US media as a normative model for China and ignore works such as Manufacturing Consent. As China expands its global reach, how Chinese scholars come to terms with Western critical communication scholarship and develop their own indigenous critique of the political economy of global communication has emerged as an issue of both theoretical and practical importance.
ISSN 2557826X
Educational Use Research
Learning Resource Type Article
Publisher Date 2018-12-17
Journal Media Theory
Volume Number 2
Issue Number 2
Page Count 10
Starting Page 154
Ending Page 163