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Author Lidia, Alexa ♦ Adriana, Bujor ♦ Silvia, Avasilcăi
Source Directory of Open Access Journals (DOAJ)
Content type Text
Publisher EDP Sciences
File Format PDF
Date Created 2017-10-26
Copyright Year ©2017
Language English ♦ French
Subject Domain (in LCC) TA1-2040
Subject Keyword Engineering (General) ♦ Technology ♦ Civil engineering (General)
Abstract In the this highly competitive market, a company's capacity to generate and market creative and original ideas is a key for success. But most companies have limited resources and so, knowledge creation can not be generated solely from within the firm. In order to expand their knowledge base, organizations begun to implicate stakeholders in all phases of the new product development process, from idea generation, selection, development and eventually, even to marketing the new products or services. In this context, the Internet and the new technologies represent a valuable instrument for companies, due to the fact that they can enhance the firms’ ability to actively engage all their stakeholders in collaborative innovation. Our paper presents and evaluates the development and implementation of an online co-creation platform – E-PICUS addressed to multiple stakeholders of a new electronic product - Video Intercom providing insights into the specific capabilities a firm needs in order to manage co-creation and into partial results obtained through costumers’ involvement in the innovation process.
ISSN 2261236X
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2017-01-01
e-ISSN 2261236X
Journal MATEC Web of Conferences
Volume Number 126
Starting Page 04005

Source: Directory of Open Access Journals (DOAJ)