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Author Abdul, Wahid N. ♦ Mohaidin, Z. ♦ Ojatta, D. O.
Source Directory of Open Access Journals (DOAJ)
Content type Text
Publisher EDP Sciences
File Format PDF
Date Created 2018-03-05
Copyright Year ©2018
Language English ♦ French
Subject Domain (in LCC) TA1-2040
Subject Keyword Engineering (General) ♦ Technology ♦ Civil engineering (General)
Abstract There has been a surge of bottled water consumption globally to date. This phenomenon requires investigation on why consumers intend to repeat purchase the product. While past literature has applied Oliver’s expectation disconfirmation theory (EDT) to explain the link between customer satisfactions (CS) and repurchase intention (RI), other studies have reported conflicting findings. Thus, this study argues that risk perception (RP) should be added as a moderating variable between CS-RI which should improve our understanding of the RI behaviour in the context of EDT, bottled water consumption, policy and marketing strategy research. A new framework is proposed to explain the role of RP in EDT, with the aim of stimulating further enquiry.
ISSN 2261236X
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2018-01-01
e-ISSN 2261236X
Journal MATEC Web of Conferences
Volume Number 150
Starting Page 05089


Source: Directory of Open Access Journals (DOAJ)