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Author Laskowski, Michał ♦ Poszewiecki, Andrzej
Source Directory of Open Access Journals (DOAJ)
Content type Text
Publisher University of Gdansk
File Format HTM / HTML
Date Created 2016-01-06
Copyright Year ©2015
Language English ♦ Polish
Subject Domain (in LCC) HB71-74
Subject Keyword Price comparison websites ♦ Economic theory ♦ Demography ♦ Social Sciences ♦ Economics as a science ♦ E-commerce ♦ Reverse e-commerce ♦ New business model ♦ E-business
Abstract E-commerce has been evolving from being a purely niche phenomenon to owning a vital share in economies of developed countries. Growth of such distribution and sales channel has been highly correlated with technological improvements penetrating modern societies. Today we stand in front of new ideas, adoption barriers and profit opportunities. There are a few trends ready to take off in the near future, one of them is the idea of reverse e-commerce, which is engaging the consumer even more into a highly personalized buying process. Nevertheless, every new idea needs the suitable time and place to launch. The purpose of this analysis is to verify prospects for the reverse e-commerce, which has a huge market potential. Reverse e-Commerce has every chance of becoming a new, still undiscovered now, marketing channel.
ISSN 2082677X
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2015-12-01
e-ISSN 2082677X
Journal Contemporary Economy
Volume Number 6
Issue Number 4
Page Count 17
Starting Page 39
Ending Page 55


Source: Directory of Open Access Journals (DOAJ)