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Author Beatty, Patricia ♦ Reay, Ian ♦ Dick, Scott ♦ Miller, James
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Copyright Year ©2011
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword Content analysis ♦ E-commerce ♦ Meta-study ♦ Trust ♦ Trust in on-line vendors
Abstract Trust is at once an elusive, imprecise concept, and a critical attribute that must be engineered into e-commerce systems. Trust conveys a vast number of meanings, and is deeply dependent upon context. The literature on engineering trust into e-commerce systems reflects these ambiguous meanings; there are a large number of articles, but there is as yet no clear theoretical framework for the investigation of trust in e-commerce. $\textit{E}-commerce,$ however, is predicated on trust; indeed, any e-commerce vendor that fails to establish a trusting relationship with their customers is doomed. There is a very clear need for specific guidance on e-commerce system attributes and business operations that will effectively promote consumer trust. To address this need, we have conducted a meta-study of the empirical literature on trust in e-commerce systems. This area of research is still immature, and hence our meta-analysis is qualitative rather than quantitative. We identify the major theoretical frameworks that have been proposed in the literature, and propose a qualitative model incorporating the various factors that have been empirically found to influence consumer trust in e-commerce. As this model is too complex to be of practical use, we explore subsets of this model that have the strongest support in the literature, and discuss the implications of this model for Web site design. Finally, we outline key conceptual and methodological needs for future work on this topic.
ISSN 03600300
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2011-04-01
Publisher Place New York
e-ISSN 15577341
Journal ACM Computing Surveys (CSUR)
Volume Number 43
Issue Number 3
Page Count 46
Starting Page 1
Ending Page 46

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Source: ACM Digital Library