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Author Ivan, Cornelia Denisa
Source Directory of Open Access Journals (DOAJ)
Content type Text
Publisher Universitaria Press Craiova
File Format HTM / HTML
Date Created 2015-10-28
Copyright Year ©2014
Language English ♦ French
Subject Domain (in LCC) HF5001-6182
Subject Keyword Business ♦ Environmental factors ♦ Social Sciences ♦ Marketing environment ♦ Analysis ♦ Lighting sources and fixtures market ♦ Commerce ♦ Influence
Abstract Every company functionality is influenced by the environment in which they operate. In the present economical environment, the enterprise cannot survive in a market based on competition without continuously struggling to keep informed about the surroundings. The aim of this paper is to identify at the right time the new opportunities of development and also the threats which may compromise the company’s results or, even worse, may put the company in a difficult position. This research is important for the development of the enterprise’s strategies. The analysis of the marketing environment varies according to the field of the enterprise’s activity. Therefore, this article is a case study that examines the influence of environmental factors on the lighting sources and fixtures market (LSF). The originality and quality of the case stem from the attempt to analyze a dynamic field characterized by the buyers’ change of preferences and their receptivity to what is new, which requires increased consideration for the influence of environmental factors. The challenges of analyzing this domain consist of the transformations that take place with the new lighting technologies proposed by manufacturers to meet the users’ preferences. This review is relevant to the LSF market, but it can also be extended to other related fields.
ISSN 18412416
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG ♦ Career/Technical Study
Learning Resource Type Article
Publisher Date 2014-10-01
e-ISSN 18412416
Journal Management & Marketing
Volume Number XII
Issue Number 2
Page Count 10
Starting Page 237
Ending Page 246


Source: Directory of Open Access Journals (DOAJ)