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Author Even, Adir ♦ Shankaranarayanan, G.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Copyright Year ©2010
Language English
Subject Domain (in DDC) Computer science, information & general works ♦ Data processing & computer science
Subject Keyword CRM ♦ Data quality ♦ Customer relationship management ♦ Databases ♦ Information value ♦ Total data quality management
Abstract Quantitative assessment of data quality is critical for identifying the presence of data defects and the extent of the damage due to these defects. Quantitative assessment can help define realistic quality improvement targets, track progress, evaluate the impacts of different solutions, and prioritize improvement efforts accordingly. This study describes a methodology for quantitatively assessing both impartial $\textit{and}$ contextual data quality in large datasets. Impartial assessment measures the extent to which a dataset is defective, independent of the context in which that dataset is used. Contextual assessment, as defined in this study, measures the extent to which the presence of defects reduces a dataset’s utility, the benefits gained by using that dataset in a specific context. The dual assessment methodology is demonstrated in the context of Customer Relationship Management (CRM), using large data samples from real-world datasets. The results from comparing the two assessments offer important insights for directing quality maintenance efforts and prioritizing quality improvement solutions for this dataset. The study describes the steps and the computation involved in the dual-assessment methodology and discusses the implications for applying the methodology in other business contexts and data environments.
ISSN 19361955
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2009-12-01
Publisher Place New York
e-ISSN 19361963
Journal Journal of Data and Information Quality (JDIQ)
Volume Number 1
Issue Number 3
Page Count 29
Starting Page 1
Ending Page 29


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Source: ACM Digital Library