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Researcher Prasad, Hanuman
Advisor Ramani, N. P.
Source KrishiKosh-Indian National Agricultural Research System
Content type Text
Educational Degree Master of Science (M.Sc.)
Publisher JAU
File Format PDF
Language English
Subject Domain (in DDC) Technology ♦ Agriculture & related technologies ♦ Management & auxiliary services ♦ General management
Subject Keyword Agricultural Business Management ♦ Management ♦ Market Potential of Vesta In Hisar District
Abstract ABSTRACT The present study aims to examine the market potential of “Vesta†in Hisar district. United Phosphorus Limited (UPL) India has established its own Research and development center in India to support global activities and to engage in research activities to bring in new technologies and more agrochemicals for the Indian farmers. The product Vesta is a new product innovation from the company in Hisar district (Haryana). This study certainly helped the company to analyze the market demand and potentiality of the product to trigger its marketing strategy. The product Vesta is an herbicide of the (Clodonofop Propargy 15 %+Metsulfuron Methyl 1% W.P.) family. It is used for the post emergence control of Phalaris miner and broad leaf weeds. Vesta is used for selective weed control in Wheat crop. Hand/mannual weeding incurred more labour charges because the availability labour in this region is decreasing severely. Therefore the chemical weeding is mostly preferred by farmers and recently its market potential has been becoming strong enough for the company to penetrate into it. The project will be beneficial to farmer as well as company also. Based on the requirement of project following objectives of study are formulated. (1) To study the farmers and dealers expectations of the Herbicide from the company, (2) To find out the competitors of Vesta in Hisar district, (3) To suggest the suitable promotional activities in Hisar district, (4) To assess the market potentiality of Vesta in Hisar district. As per objectives of the study, multi stage sampling technique was adopted. Three levels of multi stage sampling at district level, taluka level and village level was taken on basis of agricultural activity and cropping pattern, At the First stage of sampling, 40 dealers have been selected at taluka level from Hisar district. At the second stage of sampling five farmers each under every dealer has been selected. Total sample size of dealers were 40 and of farmers 200. According to the study, the farmer’s expectation from the company was to give the demonstration (22%) and experts visit (20%) facility on farm. The farmer wants to use of more number of demonstration that the reason behind Vesta is a new product in the market. Experts give the solution and guidance regarding to crops pests, disease, how to use of herbicide with accurate dose in a certain period. Dealers expectation from the company was increase more number of field staff (28%). Field staff would understand the local language, areas cropping system. Turnover of selected dealers for Vesta was around 13.2 lakh which was new product in the market. Dose of Vesta per acre (160 gm/acre) is lowest as compared to product of other companies. So, overall cost of Vesta per acre (Rs 320 /acre) is lowest compared to other competitive products. According to study about 22 per cent farmers says that demonstration should be given by company and about 20 per cent farmers says that farmer meeting is good method to promote their product easily Wheat is a major crop in Hisar district which accounts for 76 per cent of the total cropped area. 60 per cent are medium farmers and 20 per cent are large farmers in Hisar district, if company concentrates on these groups of farmers, it should be the large potential market for the company. The results revealed that the market share of Vesta was 10 per cent for wheat crop in Hisar district. Hence Vesta has huge market potential (90%) for study area.
Educational Use Research
Education Level UG and PG
Learning Resource Type Thesis
Publisher Place Junagadh
Size (in Bytes) 50.74 MB
Page Count 71