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Researcher Tidke, Rushuket V.
Advisor Bharodia, C. R.
Source KrishiKosh-Indian National Agricultural Research System
Content type Text
Educational Degree Master of Science (M.Sc.)
Publisher JAU
File Format PDF
Language English
Subject Domain (in DDC) Technology ♦ Agriculture & related technologies ♦ Management & auxiliary services ♦ General management
Subject Keyword Agricultural Business Management ♦ Management ♦ Market Potential and Marketing Strategies For Biofertilizers and Biopesticides In Nasik District (ms)
Abstract The green revolution brought impressive gains in food production but with insufficient concern for sustainability. In most of the countries the availability and affordability of fossil fuel based chemical fertilizers at the farm level have been ensured only through imports and subsidies. Dependence on chemical fertilizers for future agricultural growth would mean further loss in soil quality, possibilities of water contamination and unsustainable burden on the fiscal system. The Government of India has been trying to promote an improved practice involving use of biofertilizers along with fertilizers. These inputs have multiple beneficial impacts on the soil and can be relatively cheap and convenient for use. Study consists with current outlook; the government aims not only to encourage their use in agriculture but also to promote private initiative and commercial viability of production. There has been no accelerated growth in distribution with time, inadequate spatial diffusion and despite entry of small private units into the industry there is no clear indication of the success of privatization. Field studies have demonstrated that biofertilizers and biopesticides are effective and cheap inputs, free from the environmentally adverse implications that chemicals have. Bio-based fertilizers and pesticides offer a new technology to agriculture holding a promise to balance many of the shortcomings of the conventional chemical based technology. There is an ongoing attempt to promote bio-products in Indian agriculture through public intervention, and in keeping with the spirit of the times, the policy motivates private sector and profit motive to propel the new technology. The Government of India and the various State Governments have been promoting the nascent biological market both at the level of the user-farmer and the producer-investor through the following measures: (i) farm level extension and promotion programmes, (ii) financial assistance to investors in setting up units, (iii) subsidies on sales and (iv) direct production in public sector and cooperative organizations and in universities and research institutions. Over time as the industry emerges from infancy with public guidance, the following observations will be expected: (a) increasing sales volumes and diffusion across the country, (b) greater role of profit motivated private enterprise. The objectives of the study were to examine the present status of the agriculture market. In this study it is found that marketing mix for any area which includes product, price, place and promotion are beneficial for every company and are mostly concerning to the farmers. Study however helps to know the farmer and dealer expectations from the company, estimation of cost of the products, constraints involve in marketing of the bio-products and the promotional activities which company have to find out and apply to involve in the new market. The primary data were collected through survey. The information was collected through personal interview with the dealers and farmers using well structured questionnaires while the secondary data were collected from company, Government departments, websites and literatures available from other sources. The study shows that the number of companies involving in production and marketing of bio-products is in increasing mode and the area like Nasik districts is the productive place for the growing organizations. However Agriland is one of the organizations which is taking a better pace and making the future. Though the sustainable agriculture is a new concept for the farmers and is still in dawn position but the response from the market is genuinely positive which is a good sign for biofertilizers and biopesticides producers. Marketing of biofertilizer is a very difficult task as they are not primary inputs like seed and fertilizer. Further, the farmer’s acceptance of biofertilizer use has been far from satisfactory. So company have to do better work in their potentiality area.
Educational Use Research
Education Level UG and PG
Learning Resource Type Thesis
Publisher Place Junagadh
Size (in Bytes) 79.35 MB
Page Count 78