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Author Bolton, Ruth N.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Technological innovations---such as the telephone, television, and the Internet---enable new capabilities that may create long-lasting changes in organizational structure, conduct, and performance. E-commerce currently accounts for a small portion of the U.S. economy, and an even smaller portion of the economies of other developed countries. Hence, marketers imperfectly understand the long-run ramifications of e-commerce for the behavior of buyers and sellers, organizational conduct and performance, the function and evolution of markets, and public policy. For example, there are differences between traditional and computer-mediated buying environments, with the latter characterized by increased information flows, interactivity, reduced information asymmetry between buyers and sellers, and a shift away from geographically based competition. However, the consequences of these features for organizational behavior are (as yet) unclear.
Description Affiliation: Vanderbilt University, Nashville, TN (Bolton, Ruth N.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 6
Page Count 2
Starting Page 43
Ending Page 44


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Source: ACM Digital Library