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Author Loiacono, Eleanor T. ♦ Taylor, Nolan J. ♦ Watson, Richard T.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract A test of alternative formats to Web banner ads.
Description Affiliation: Worcester Polytechnic Institute, Worcester, MA (Loiacono, Eleanor T.) || Indiana University, Indianapolis (Taylor, Nolan J.) || University of Georgia, Athens (Watson, Richard T.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 51
Issue Number 2
Page Count 6
Starting Page 53
Ending Page 58


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Source: ACM Digital Library