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Author Zhang, Xiaoni
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Technology has revolutionized information collection and distribution to the point where marketers have expanded and implemented new technologies to enable efficient consumer information acquisition. Such sophisticated data collection methods have raised serious concerns about consumer privacy, as some marketers have quickly discovered ways to abuse this power.
Description Affiliation: Northern Kentucky University, Highland Heights, KY (Zhang, Xiaoni)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 8
Page Count 5
Starting Page 44
Ending Page 48


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Source: ACM Digital Library