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Author Bonner, P. Gregory ♦ Sipior, Janice C. ♦ Ward, Burke T.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Email marketing is an excellent, low-cost way to reach consumers, but spammers are currently looting much of its potential. The challenge is to develop an email marketing process that is consensual, efficient, and constitutional.
Description Affiliation: Villanova University, Villanova, PA (Sipior, Janice C.; Ward, Burke T.; Bonner, P. Gregory)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 47
Issue Number 6
Page Count 5
Starting Page 59
Ending Page 63

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Source: ACM Digital Library