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Author Xu, Yunjie ♦ Kim, Hee-Woong
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract How price sensitivity influences online customers' purchase decisions.
Description Affiliation: National University of Singapore (Kim, Hee-Woong; Xu, Yunjie)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 50
Issue Number 11
Page Count 5
Starting Page 91
Ending Page 95


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Source: ACM Digital Library