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Author Bodnar, Zack
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Gamification has significant advantages for incentivizing learning and professional training as a complement to traditional learning management systems. This article highlights how the Deloitte Leadership Academy introduced game mechanics into its executive training program using Badgeville's Behavior Platform to leverage the same intrinsic motivators --namely peer recognition and a bit of friendly competition --to spur participation and convince busy executives to invest their valuable time to fully engage with the program. With the addition of gamification to their online learning system, Deloitte saw a 46 percent increase in student retention and significant improvements in course completion time.
Description Affiliation: Badgeville (Bodnar, Zack)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2011-09-01
Publisher Place New York
Journal eLearn (ELERN)
Volume Number 2014
Issue Number 2


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Source: ACM Digital Library