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Author Parasurama, A. ♦ Brohman, M. Kathryn ♦ Watson, Richard T. ♦ Piccoli, Gabriele
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract To gain and maintain customer loyalty, a firm must learn how to best translate and mine the data they have on those customers.
Description Affiliation: Cornell University, Ithaca, NY (Piccoli, Gabriele) || University of Georgia, Athens (Brohman, M. Kathryn; Watson, Richard T.) || University of Miami, FL (Parasurama, A.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 6
Page Count 5
Starting Page 47
Ending Page 51


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Source: ACM Digital Library