Access Restriction

Author Baumer, David ♦ Earp, Julia B.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract Consumers are more protective of their personal data than most e-marketers probably ever expected. Indeed, any willingness by consumers to provide certain information online greatly depends on who's doing the asking.
Description Affiliation: North Carolina State University, Raleigh, NC (Earp, Julia B.; Baumer, David)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 4
Page Count 3
Starting Page 81
Ending Page 83

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Source: ACM Digital Library