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Author Wheatley, David ♦ Massey, Noel ♦ Romano, Guy ♦ Metcalf, Crysta ♦ Harboe, Gunnar
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Keyword Interactive television ♦ Voice chat ♦ Field test ♦ Social television ♦ Itv ♦ Focus group
Abstract We present the results of two studies on social television concepts. In one study, a social TV prototype was tested in the field, allowing groups of users watching television at home to talk to each other over an audio link. Specific patterns of use are described, showing that users did perceive the system as valuable. In another study, focus groups were presented with several social TV concepts, and their responses were collected. These participants saw only moderate to marginal value in the concept. We discuss the discrepancy with reference to the limitations of each method. Based on our analysis, we conclude that our social television experience provides user value under certain favorable conditions. Participants deal with potential conflicts between conversation and television audio without the need for additional technical support, and there is no indication that a video link would improve the experience. However, designing for the social dynamics at the beginnings, ends, and outside of conversations remains an open challenge.
Description Affiliation: Motorola, Schaumburg, IL (Harboe, Gunnar; Massey, Noel; Metcalf, Crysta; Wheatley, David; Romano, Guy)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2008-03-01
Publisher Place New York
Journal Computers in Entertainment (CIE) (CIE)
Volume Number 6
Issue Number 1
Page Count 15
Starting Page 1
Ending Page 15


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Source: ACM Digital Library