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Author Chorianopoulos, Konstantinos ♦ Spinellis, Diomidis
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Keyword Affective usability ♦ Interactive television ♦ User interface ♦ Music video ♦ Set-top box ♦ Tivo ♦ Animated character
Abstract Computer-mediated television brings new requirements for user interface design and evaluation, since interactive television applications are deployed in a relaxed domestic setting and aim to gratify the need for entertainment. Digital video recorders, the generation of custom computer graphics on each digital set-top box, and the introduction of new advertising formats are important issues for research and practice. We explore the employment of an animated character and the dynamic insertion of advertising in the design of an intuitive user interface for interactive music-video television. We found that the animated character and the skippable videoclip feature seamlessly enhanced consumer satisfaction, as shown by affective usability questionnaires.
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2008-03-01
Publisher Place New York
Journal Computers in Entertainment (CIE) (CIE)
Volume Number 2
Issue Number 3
Page Count 1
Starting Page 14
Ending Page 14


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Source: ACM Digital Library