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Author Jones, Kevin D.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format HTM / HTML
Language English
Abstract Advice on how to do internal social media is abundant. We constantly hear about best practices, case studies, and seminars, which relate successes. But as the industry has matured it has had its share of failures-companies who have badly botched their internal social media initiatives. From those, lessons are learned but rarely shared. This article shows five ways companies have failed implementing social media and extracts learnings from them. Studying these failures-and how to avoid them-help us to avoid the same fate.
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2011-09-01
Publisher Place New York
Journal eLearn (ELERN)
Volume Number 2012
Issue Number 6


Source: ACM Digital Library