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Author Sheng, Hong ♦ Siau, Keng ♦ Nah, Fiona Fui-Hoon
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Mobile and wireless devices are enabling organizations to conduct business more effectively. Mobile applications can be used to support e-commerce with customers and suppliers, and to conduct e-business within and across organizational boundaries. Despite these benefits, organizations and their customers still lack an understanding of the value of mobile applications. Value is defined here as the principles for evaluating the consequences of action, inaction, or decision [4]. The value proposition of mobile applications can be defined as the net value of the benefits and costs associated with the adoption and adaptation of mobile applications [2].
Description Affiliation: University of Nebraska-Lincoln (Nah, Fiona Fui-Hoon; Siau, Keng; Sheng, Hong)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 2
Page Count 6
Starting Page 85
Ending Page 90

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Source: ACM Digital Library