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Author Poon, Pak-Lok ♦ Lau, Amy H.L.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract It guides e-commerce firms implementing B2C Web sites intended to attract customers, earn their trust, and entice them to buy while helping integrate the firms' internal business processes.
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 49
Issue Number 2
Page Count 8
Starting Page 96
Ending Page 103

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Source: ACM Digital Library