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Author Kannan, P.K. ♦ Rust, Roland T.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Firms must take full advantage of Net-based e-service opportunities, particularly in the transition of products to services, to garner long-term customer relationships and loyalty.
Description Affiliation: University of Maryland, College Park, MD (Rust, Roland T.; Kannan, P.K.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 6
Page Count 7
Starting Page 36
Ending Page 42

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Source: ACM Digital Library