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Author Whinston, Andrew B. ♦ Chang, Ai-Mei ♦ Kannan, P. K.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: Management Sciences and Information Systems, University of Texas, Austin (Whinston, Andrew B.) || Management at National Defense University, Washington, DC (Chang, Ai-Mei) || Marketing, University of Maryland (Kannan, P. K.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 41
Issue Number 3
Page Count 9
Starting Page 35
Ending Page 43

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Source: ACM Digital Library