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Author Gal-Or, Mordechai ♦ May, Jerrold H. ♦ Spangler, William E.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising.
Description Affiliation: University of Pittsburgh, Pittsburgh, PA (May, Jerrold H.) || Duquesne University, Pittsburgh, PA (Spangler, William E.; Gal-Or, Mordechai)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 12
Page Count 7
Starting Page 66
Ending Page 72


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Source: ACM Digital Library