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Author Pons, Alexander P.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract How biometric technology can bridge the gap between consumers' needs and marketers' perceptions.
Description Affiliation: University of Miami, FL (Pons, Alexander P.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 49
Issue Number 8
Page Count 7
Starting Page 60
Ending Page 66


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Source: ACM Digital Library