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Author Lohse, Gerald L. ♦ Bellman, Steven ♦ Johnson, Eric J.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: Graduate School of Management, Crawley, Western Australia (Bellman, Steven) || Columbia Univ., New York (Johnson, Eric J.) || TomorrowLab at McKinsey and Co., Waltham, MA (Lohse, Gerald L.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 44
Issue Number 2
Page Count 3
Starting Page 25
Ending Page 27


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Source: ACM Digital Library