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Author Tuzhilin, Alexander ♦ Adomavicius, Gediminas
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.
Description Affiliation: New York University, New York (Tuzhilin, Alexander) || University of Minnesota, Minneapolis (Adomavicius, Gediminas)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 10
Page Count 8
Starting Page 83
Ending Page 90

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Source: ACM Digital Library