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Author Vatanasombut, Banphot ♦ Stylianou, Antonis C. ♦ Igbaria, Magid
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract When there's a worldwide marketplace available at your customers' fingertips, maintaining a dedicated following is a tremendous challenge. A recent study of a leading bank's online services illustrates what it takes to keep novice and sophisticated users happy and loyal.
Description Affiliation: Claremont Graduate University (Igbaria, Magid) || Virtualab, Inc., Torrance, CA (Vatanasombut, Banphot) || The University of North Carolina at Charlotte, NC (Stylianou, Antonis C.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 47
Issue Number 6
Page Count 7
Starting Page 64
Ending Page 70

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Source: ACM Digital Library