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Author Lee, Newton
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Interview with Rick Mandler (April 18, 2005) Rick Mandler is vice president and general manager of WaltDisney Internet Group and ABCs Enhanced TV(http://corporate.disney.go.com/wdig/bios/rick_mandler.html). Heand his teams have won two Emmys for their interactive TV programs.In the video interview, you will hear Ricks answers to thefollowing questions:<ul class="noindent">What are the two Emmy award winning Interactive TVapplications? Video 1Are there more interactive TV programs planned to run on theWindows XP Media Center Edition PC platform? Video 2How do you see the future of 2-screen applications vs.single-screen applications? Video 3I would imagine that it is easier to add interactivity to asporting event than to a sitcom. How do you determine whichtelevision programs lend themselves to interactivity? Video4How important is interactive television to ABC? Video5
Description Affiliation: The Walt Disney Company, Burbank, CA (Lee, Newton)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2008-03-01
Publisher Place New York
Journal Computers in Entertainment (CIE) (CIE)
Volume Number 3
Issue Number 2
Page Count 1
Starting Page 2
Ending Page 2


Source: ACM Digital Library