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Author Landers, Brian ♦ Moritz, Bob ♦ Kates, Jesse ♦ Balaji, T. S.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Carriers sit at the center of the complex intercompany ecosystems that bring mobile products and services to the consumer mass market. In fact, to a large extent, carriers create, shape, and coordinate these systems. Carriers provide the large monetary investments needed to begin development and are responsible for creating and maintaining the long-term customer relationships that sustain products once they are launched. This article describes the creation of Sprint PCS Vision Multimedia Services launched in August 2004 from the view of the design team within the carrier. This view provides insight into how business and research constraints play out to influence the design of mass market services.
Description Affiliation: Sprint Corporation, Overland Park, KS (Balaji, T. S.; Landers, Brian; Kates, Jesse; Moritz, Bob)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 48
Issue Number 7
Page Count 5
Starting Page 49
Ending Page 53


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Source: ACM Digital Library