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Author Grenci, Richard T. ♦ Todd, Peter A.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Navigating the maze of options and providing a link between product customization and e-commerce.
Description Affiliation: McIntire School of Commerce at the University of Virginia (Todd, Peter A.) || Boler School of Business at John Carroll University in Ohio (Grenci, Richard T.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 45
Issue Number 3
Page Count 8
Starting Page 64
Ending Page 71


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Source: ACM Digital Library