Thumbnail
Access Restriction
Subscribed

Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract A company's brand is one of its most valuable assets, one that few high tech companies -- most recently HP and Compaq -- understand how to leverage, according to Sam Hill. Hill is co-author (with Chris Lederer) of the new book, The Infinite Asset: Managing Brands to Build New Value. He is the former chief marketing officer at Booz Allen & Hamilton and currently a partner at Helios Consulting Group and also co-author of Radical Marketing, now in its fourth printing.
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2015-06-29
Publisher Place New York
Journal Ubiquity (UBIQ)
Volume Number 2001
Issue Number November


Open content in new tab

   Open content in new tab
Source: ACM Digital Library