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Author Beekhuizen, Wilco ♦ Wijngaert, Lidwien Van De ♦ Baaren, Eva ♦ Joor, Dirkjan
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Subject Keyword High definition television (hdtv) ♦ Digital dvd ♦ Hdtv-frame ♦ High-quality viewing experience
Abstract In this article, an experiment was conducted to measure the effect of framing a high definition television (HDTV) clip. One group of participants was told they were watching a brand new HDTV clip, while the other group was told they were watching a digital DVD clip. Both groups were in fact watching the same (low) quality DVD clip. After watching this clip, the beliefs of the participants and their viewing experiences were measured via a questionnaire. The people framed to watch the HDTV clip were found to have a significantly more positive viewing experience. This shows that participants were unable to discriminate properly between digital and high definition signals but were influenced by the frame set for them. This effect has been shown in many different situations, and has now been established when watching HD-quality television as well. The results still indicate that the HDTV-frame is already associated with a high-quality viewing experience, which may influence the selling strategy and/or speed in the adoption of this technology. In the following discussion we will pay attention to the different ways in which HDTV can be framed in the media.
Description Affiliation: Utrecht University (Joor, Dirkjan; Beekhuizen, Wilco; Baaren, Eva) || Twente University (Wijngaert, Lidwien Van De)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2008-03-01
Publisher Place New York
Journal Computers in Entertainment (CIE) (CIE)
Volume Number 7
Issue Number 3
Page Count 13
Starting Page 1
Ending Page 13

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Source: ACM Digital Library