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Author Konana, Prabhudev ♦ Balasubramanian, Sridhar ♦ Menon, Nirup M.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: Department of Management Science and Information Systems in the Graduate School of Business at The University of Texas at Austin (Konana, Prabhudev) || Department of Marketing in the Graduate School of Business at The University of Texas at Austin (Balasubramanian, Sridhar) || Department of Information Systems Quantitative Sciences in the College of Business Administration at Texas Tech University in Lubbock, Texas (Menon, Nirup M.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 43
Issue Number 1
Page Count 8
Starting Page 34
Ending Page 41


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Source: ACM Digital Library