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Author Dhar, Subhankar ♦ Varshney, Upkar
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.
Description Affiliation: San Jose State University, San Jose, CA (Dhar, Subhankar) || Georgia State University, Atlanta, GA (Varshney, Upkar)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 54
Issue Number 5
Page Count 8
Starting Page 121
Ending Page 128

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Source: ACM Digital Library