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Author Cole, Melissa ♦ O'Keefe, Robert M. ♦ Massey, Anne P. ♦ Chau, Patrick Y. K. ♦ Montoya-Weiss, Mitzi
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract Understanding how different cultures use the Net---as well as perceive the same Web sites---can translate to truly global e-commerce.
Description Affiliation: Indiana University, Bloomington (Massey, Anne P.) || North Carolina State University, Raleigh (Montoya-Weiss, Mitzi) || Brunel University, U.K., Henley Management College. (O'Keefe, Robert M.) || The University of Hong Kong (Chau, Patrick Y. K.) || Brunel University, United Kingdom (Cole, Melissa)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 45
Issue Number 10
Page Count 6
Starting Page 138
Ending Page 143


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Source: ACM Digital Library