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Author Georgiou, Christos J. ♦ Stefaneas, Petros S.
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Abstract In recent years, many organizations have recognized the potential of e-commerce to improve profitability by increasing productivity and market penetration while reducing costs. But the vision of an electronically interconnected world requires the global adoption of e-commerce, not just in industrialized nations, but also in developing ones, where most of world's population lives. To successfully encourage the embrace of the Internet and e-commerce, one must carefully study the unique socioeconomic and cultural aspects of such nations. This article discusses ways to stimulate the worldwide adoption of e-commerce, based on our case study of Greece, a nation that has been slow to embrace Internet technologies.
Description Affiliation: National Technical University---Network Management Centre, Athens, Greece (Stefaneas, Petros S.) || IBM T.J. Watson Research Center, Yorktown Heights, NY (Georgiou, Christos J.)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 45
Issue Number 4
Page Count 7
Starting Page 145
Ending Page 151

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Source: ACM Digital Library