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Author Siau, Keng ♦ Shen, Zixing
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF ♦ HTM / HTML
Language English
Abstract Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.
Description Affiliation: University of Nebraska-Lincoln (Siau, Keng; Shen, Zixing)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 46
Issue Number 4
Page Count 4
Starting Page 91
Ending Page 94


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Source: ACM Digital Library