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Author Dutta, Soumitra ♦ Van Wassenhove, Luk N. ♦ Kulandaiswamy, Selvan
Source ACM Digital Library
Content type Text
Publisher Association for Computing Machinery (ACM)
File Format PDF
Language English
Description Affiliation: Technology Management Area, INSEAD, Fontainebleau, France (Van Wassenhove, Luk N.) || Technology management, INSEAD, Fontainebleau, France, and Haas School of Business,University of California, Berkeley (Dutta, Soumitra) || McKinsey & Co., London (Kulandaiswamy, Selvan)
Age Range 18 to 22 years ♦ above 22 year
Educational Use Research
Education Level UG and PG
Learning Resource Type Article
Publisher Date 2005-08-01
Publisher Place New York
Journal Communications of the ACM (CACM)
Volume Number 41
Issue Number 6
Page Count 10
Starting Page 77
Ending Page 86


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Source: ACM Digital Library